Topps and UEFA Announce Exclusive Trading Card Partnership
José Mourinho Joins Topps as EURO 2024 Ambassador
Fanatics-Owned Topps to Produce Official EURO 2024 Collectibles
Topps, a leading global collectibles company and part of Fanatics, has been announced as the official trading card partner of the Union of European Football Associations (UEFA) for EURO 2024.
As part of the partnership, Topps will produce and distribute a range of official trading cards featuring players, teams, and moments from the tournament. The collection will include the iconic Match Attax trading card game, as well as other products such as sticker albums and hobby boxes.
José Mourinho, the legendary football manager, has been appointed as Topps' ambassador for EURO 2024. Mourinho will provide insights and analysis on the tournament through Topps' digital and social media channels.
The partnership marks a significant milestone for Topps, which has a long history of producing trading cards for some of the world's most popular sports events. It also further strengthens Fanatics' position as a leader in the global sports licensing industry.
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